What’s The Benefit Of Working With A Freelance Marketing Consultant?

Have you ever felt your business wanting help with marketing but you didn’t know where to start? Perhaps the right move for your business is to hire a freelance marketing consultant.  

A freelance marketing consultant  is somebody who consults on all matters related to digital marketing, identifies weaknesses, and implements changes that will improve the specific needs of your business. 

When working with a new brand, I like to start by reviewing the main marketing channels and how those channels are helping or hurting the business. That means I take a comprehensive look at all content, web pages, email, social media, and search campaigns. 

It helps to work with a professional in this realm because a freelance marketing consultant will know how to use tools that you may not be aware of. Likewise, as a professional with approximately 10 years in the industry, I know how to interpret that data you already have available and implement changes that will benefit the business. 

Here are some other areas a freelance marketing consulting may be able to do: 

• Identify areas for improvement in your existing digital marketing strategy

• Provide tailored advice for challenges your business is facing

• Conduct audience research and help you find how to best communicate with that audience

• Create and manage campaigns across different marketing channels (e.g. paid ads, social media, email)

• Implement and monitor the results of your campaigns

• Improve your engagement and communication

• Execute tactics to help you increase your sales

• Discover new opportunities

There’s a lot of options out there when working with a freelance marketing consultant so it can be hard to find the good ones. If you want to know the quality of the professional you are working with, look at a few factors. 

First, take into account their track record. Who have they worked with before and how did that improve the business? Try to ask your consultant for specific examples or case studies. 

Next, take note of how long they have been in the industry. Marketing is just as much of an artform as it is a data-driven practice, so it’s important to work with somebody who has been doing this long enough to know the ebb and flow of trends. 

Finally, pay attention to their own marketing channels. The level of effort a freelance marketing consultant puts into marketing themselves will tell you a lot about the work they can do for you. 

And that’s all there is to it. Try to find somebody who “gets” your brand and ask lots of questions. It can be challenging vetting a marketing consultant, but with a little research you can find the right somebody who will help your business grow substantially. 

And if you’d like to learn more, please reach out and schedule a free consultation. I enjoy the challenge of unraveling a marketing puzzle and finding solutions for your unique business.

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